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Archive for June, 2010

Hulu Introduces Premium Service for iPad

Hulu announced a new premium subscription service called “Hulu Plus” yesterday which offers Hulu’s existing television content along with a library of older content for $9.99. Hulu Plus will be offering 720p video and stream content to a number of devices including the iPad, iPhone, certain internet connected TVs, both the PS3 and the Xbox 360.

Here’s how Hulu Describes the new “Hulu Plus Service.”

Hulu Plus is not a replacement for Hulu.com. Hulu Plus is a new, revolutionary ad-supported subscription product that is incremental and complementary to the existing Hulu service. For almost all of the current broadcast shows on our service, Hulu Plus offers the full season. Every single episode of the current season will be available, not just a handful of trailing episodes. Now there’s never a bad time to jump in on a hot new show like Modern Family (which I recommend highly). From Family Guy to Glee, from The Office to 30 Rock, from Grey’s Anatomy to Desperate Housewives, from Parks & Recreation to Parenthood, from House to Saturday Night Live, and dozens of other hits, the best time to jump in on any series is any time, and with any episode, that’s right for you.

The company is currently accepting requests for preview invitations to Hulu Plus. The program appeared to have rolled out yesterday, but it’s not clear as to when preview invitations will be distributed. It is also not clear when the full release date to the public will be for the new service.

Hulu has launched the “Hulu Plus” application on the App Store and the app can currently be used to request an invite to the preview and access content once an invitation has been received.

Google Releases Mobile Version of Google Docs Viewer

Google announced that  a new mobile version of Google Docs viewer on Monday that is compatible with both their Android operating system as well as iOS for the iPhone and iPad.

Google Docs is a free service available to anyone with a Google account, which lets you upload a document to one of their third party servers, where you can then access it from your browser on any internet-enabled computer. The service is particularly useful in a collaborative telecommuting environment, as documents can be shared and edited by authorized users anywhere in the world straight from their web browser.

Like its desktop counterpart, the mobile version of Google Docs Viewer lets users view PDFs, PowerPoint presentations, and Microsoft Word documents without actually have to download the file, a feature the company added to the desktop version of Google Docs Viewer just last week. While the mobile version of Google Docs Viewer doesn’t actually let you edit a document, it gives you the ability to zoom, navigate pages, and download the document, right from your browser.

This is a tremendous boon for those looking for ways to use the iPad to increase their productivity around the office. The Quickoffice Connect Mobile Suite is still the most robust option for those handling tons of documents on the go, since it gives users the ability to edit Microsoft Office files as well as use Google Documents in a collaborative environment. Google Docs Viewer is likely to garner more attention, however, since it is both free and easily navigable via browser.

To get started, simply type docs.google.com into your mobile web browser, log in with your Google account, and get going.

More Evidence of iPhone Version of iWork Surfaces

When Apple (NASDAQ: AAPL) CEO Steve Jobs first unveiled the iPhone 4 at the device’s launch event, it appeared that one of the slides in the keynote showed an option to send something to iWork. The slide was quickly replaced by a different slide, but not before making its way through the blogosphere and left many excited about the possibility of iWork for the iPhone.

Today, more evidence has surfaced that Apple is working to transition the version of iWorks initially developed for the iPad to the iPhone 4. A new image has appeared on some of the international versions of Apple’s online store. The specific sites included the Canadian, U.K. and Australian Apple Stores. The tip showed up when users were ordering iPhones and clicked the “learn more” link about Apple’s AppleCare service.  One of the topics covered in the care plan was “Using iWork for iPhone and other Apple branded iPhone apps.

Here’s the graphic which appeared on the site:

Amazon.com CEO Says iPad and Kindle are Different Product Categories

Just one day after Amazon (NASDAQ: AMZN) aggressively cut the price of its Kindle e-reader from $259.00 to $159.00 following the decision from Barnes & Noble to cut the price of its Nook e-reader, Amazon CEO Jeff Bezos sat down with JP Mangalindan for an interview. One of the most interesting points of discussion in the interview was Bezos’ thoughts on the iPad.

Apple says that it already has 22% of the e-book market in the United States and that iPad owners have downloaded 5 million books during the first 65 days of sales on the iBookstore, but Bezos doesn’t seem terribly impressed.

Here’s an excerpt from the interview:

Fortune: Obviously, the Kindle’s price drop was in response to Barnes & Noble’s price cut on the Nook. Did the iPad and its overnight success play a role, too?

Bezos: No. The iPad… I think there are going to be a bunch of tablet-like devices. It’s really a different product category. The Kindle is for readers.

Fortune: So far you’ve been capturing consumers. Amazon accounted for about 80% of all electronic book sales last year. How has it grown so fast, and can you keep it up?

Bezos: It’s hard even for us to remember internally that we only launched Kindle a little over 30 months ago.

Our strategy with the ebookstore is ‘buy once, read everywhere.’ If you want to read on your iPhone, if you want to read on your BlackBerry. We want people to be able to read their books anywhere they want to read them. That’s the PC, that’s the Macintosh. It’s the iPad, it’s the iPhone. It’s the Kindle.

Amazon’s “buy once, read everywhere strategy” as emphasized with the recent launch of the Kindle Android application which includes support for the newly released video and audio features for the Kindle. Amazon.com has more than 620,000 e-books available for the Kindle, far more than that of Apple, despite Apple’s business relationship with all of the major book publishers except for Random House.

Although Amazon has its software available on a wide variety of platforms, does that mean it Amazon shouldn’t consider the Kindle a threat? From a service perspective, Amazon.com doesn’t have much to worry about from Apple right now. The Kindle may succeed as an e-book sales platform on multiple devices, but the hardware Kindle device, along with the Nook and other dedicated e-readers, will have a difficult time staying competitive with multi-use tablet devices such as the iPad.

IOS 4 Coming to the iPad in November?

When Apple (NASDAQ: AAPL) CEO Steve Jobs first announced the feature set of iOS 4.0 to a group of developers in April, an upgrade for the iPad to iOS 4.0 was placed on the back burner until the Fall. Many iPad enthusiasts were hoping that Jobs would unexpectedly announce iOS 4.0 for the iPad at his World Wide Developers Conference keynote, but that also failed to materialize. The current hope for iPad users is in September, when Apple traditionally holds an event to release new iPods for the holiday season.

Now a report from AdAge suggests that the iOS 4 release for the iPad might be as far out as November. The report discussed the initial results of Apple’s new iAd service and said that the iPad will not have the iAd platform, coupled with iOS 4.0, until November.

The report said, “The July 1 rollout announced by Apple doesn’t necessarily coincide with the objectives of the marketers themselves, and many are staggering launches on the platform through the fall. Apple is telling marketers that the device considered most promising for advertisers — the iPad — won’t be on the iAd platform until November.”

This does not necessarily mean that Apple will release iOS for the iPad as late as November. Apple released iOS 4.0 to iPod and iPhone users on June 21st, however, iAd won’t officially start serving ads until July 1st. It’s possible that Apple could have iOS 4.0 in place in September on the iPad, but that iAd would only show placeholder ads until November, similar to how iPhone and iPods with iOS 4.0 are currently showing placeholder ads before the July 1st launch.

iPad Magazine Readers Deeply Engaged With Content

Although the iPad has seen some initial success with magazine publishing on the iPad, there have only been a handful of magazines that have actually published iPad versions of their content. Wired Magazine is the current standard bearer, with iPad sales predicted to soon exceed the number of newsstand sales based largely on their innovative and interactive approach that blends traditional content with interactive multimedia elements not possible on any other platform.

Recent numbers cited by AdWeek indicate that users of magazine publisher Conde Nast’s app are spending more than 60 minutes on average browsing their magazine content on their iPads and iPhones, which tells publishers that users are treating reading in the app environment differently than they do typical web fare,which offers many distractions.

The distinction in the level of engagement from content put up for free on magazines’ websites is particularly important for publishers, who are still trying to get advertisers on-board with the new digital-oriented strategy.

The advertising market for traditional print magazines has been declining as a result of the recent recession. The slump has been poisonous to the industry as a whole because in the last several years publishers have started offering magazine subscriptions to readers for heavily-reduced prices, expecting to make up the lost revenue selling advertising. Published content on the web has not been able to make up the difference because readers are more prone to skimming web content and the ads that are packaged alongside it.

When it comes to magazines on the iPad, however, readers have been both willing to pay a premium for the content itself and eager to spend a lot of time consuming it, increasing the value of each advertisement.

Advertisers are excited, but they want more. Apple has been reluctant to offer up information about users, whose personal details are not passed along when they purchase a magazine from the App Store. “It’s very important for a magazine to retain a relationship with the consumer,” says J.P. Morgan’s Meltz in the AdWeek piece. “You want to know who your customer is because the buyer of one magazine is potentially the buyer of another magazine.”

iPad Robber Gets Five Years in Prison

A man charged with arranging to purchase iPads from buyers on Craiglist and then robbing the would-be sellers with pepper spray was sentenced to five years in prison on Friday, the Silicon Valley Mercury News reports.

James Limos, age 31, was sentence after pleading no contest in two counts of robbery in San Mateo County Superior Court, according to DA Steve Wagstaffe. Limos has a previous conviction for felony theft and will be transferred to a California state prison in the coming days. The man’s wife, Elizabeth Limos, is due in court on Thursday.

Soon after the release of the iPad in April, people began posting the devices for sale on Craiglist. The couple made contact with people that had posted ads and made arrangements to meet with them, according to the report. When the two met with sellers in Daly city on April 5th and San Bruno on April 7th, James Limos attacked his victims with pepper spray and ran off with the devices. Elizabeth Limos was the getaway driver, prosecutors said.

The couple was planning to resell the iPads online, but wre caught when a witness noted a partial license iPad on the couple’s Nissan Xterra.

Limos was also convicted of identity theft. He had used personal information of a formal girlfriend to purchase a cell-phone used to call the victims. His wife, Elizabeth Limos, remains in custody.