Amazon (NASDAQ: AMZN) had recently admitted that the “Kindle”, an ebook reader, just can’t compete with Apple’s (NASDAQ: AAPL) iPad. Amazon is not overly worried about this fact though, saying the Kindle will find a niche with the serious reader, where as the iPad is meant for a broad range of general uses, which happens to include reading ebooks. Basically, it is like comparing a calculator to a cell phone that has a calculator on it. The Kindle fills a certain niche for a certain purpose, in this case as a dedicated ebook reader for the serious reader. Amazon had also announced it will not revamp the Kindle to try to compete with the iPad.
Amazon has also said that most of it sales comes from its online bookstore. They have also made an application for iPad and the iPhone, so users can download and use Amazon ebooks on their own devices. The iPad actually has the potential to increase Amazon’s long term sales for it’s online bookstore.
The Kindle’s screen and display is set up for easy reading indoors and out. There is a very limited browser that makes it possible to purchase ebooks. The price tag may also sway readers to buy it instead of the iPad for users just looking for an ebook reader, being roughly three hundred dollars cheaper then the iPad.
Although Amazon won’t rise up or make changes to the Kindle to try and challenge the iPad, it might be OK for them not to do so. As the iPad already runs Amazon’s application, and Amazon’s focus is their dedicated online bookstore anyway.
















